HOME/SHOPIFY STORES

Shopify Stores: E-commerce Design
Across Shopify Brands

70+stores

US & UKclients

~6hper store

constraint

The challenge wasn’t starting from scratch. It was making the same system feel different every time.

Each project came with its own brand, products, audience, and content — but the underlying building blocks were largely defined by the Eurus theme.

My job was to find the right combination of layout, typography, color, imagery, and existing theme features to give each store a distinct identity without designing something that couldn’t realistically be built.

Same foundation. Different visual systems.

How I work

Building a faster way to design

With only a few hours allocated to each project, starting every store from a blank file wasn’t practical.

I created a reusable Figma system around the theme’s recurring patterns, then used variables and component variants to quickly adapt typography, colors, sections, and responsive states for each new brand.

This reduced repetitive setup work and gave me more time to focus on the decisions that actually changed the character of each store.

components & Templates

A reusable foundation

Common Shopify patterns became reusable components instead of being rebuilt for every project.

Variable

Brand changes at system level

Variables made typography, colors, modes, and responsive states easier to update consistently and quickly across multiple brands.

What i made

Selected stores from 70+ projects.

Skincare, jewellery, homeware, pet care, food, lifestyle - the underlying platform stayed familiar, but the audience, merchandising priorities, content, and visual language changed from one project to the next.

Explore selected Shopify designs across different industries and project scopes. Open any project to see the design.

12 projects